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  3. Smoking Cessation Case Management System (CMS)

Smoking Cessation Case Management System (CMS)

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

The real focus isn't just the software

When I look at this tender, I see something beyond the technology.

Yes, it's a case management system.

But North East Lincolnshire Borough Council is really buying a solution to improve public health outcomes.

They're asking for an "intuitive system" that provides "quick timely data" to make informed decisions.

This isn't just about IT.

It's about empowering their smoking cessation programme to evolve as new evidence emerges.

The contract covers a two-year period, starting January 2027, with an option to extend for another year and is valued at £90,000.

Think about the users, not just the interface

Your software will be used by health professionals focused on helping individuals quit smoking.

It's tempting to showcase all the bells and whistles in your CMS.

However, what matters most is usability for these end users.

The system must be "accurate, secure and efficient" in recording interventions and tracking progress.

I'd emphasise how intuitive the interface is, making it easy for staff to focus on patient care, not navigating complex menus.

Pay attention to what they say

North East Lincolnshire Borough Council spells out that data is at the heart of their decision-making process.

They mention "quick timely data" and "highlight service need".

This means your system must not only collect data but present it in a way that is actionable.

I'd want to see examples of how your CMS has previously helped clients make informed decisions based on real-time data.

Evidence always beats promises

This is something I've seen time and again.

Bidders promise the earth but fail to back it up with evidence.

If your CMS has been successfully implemented elsewhere, show it.

  • Include case studies demonstrating improved health outcomes
  • Provide testimonials from previous clients
  • Share metrics on how your system has supported continuous improvement
  • Illustrate how secure your data practices are

That's what will stand out.

Don't underestimate the importance of security

Security isn't just a box-ticking exercise.

It's a fundamental requirement for any system handling sensitive health data.

The Council wants a system that is "secure".

So, I'd focus on how your system protects patient information, complies with data protection laws and handles potential breaches.

Security should be woven into every aspect of your response.

Show how you'll support continuous improvement

One thing that stands out here is the need for a system that supports "continuous improvement".

This isn't just about maintaining functionality.

It's about evolving with the service.

I'd explain how your CMS can adapt to new evidence and changing needs.

Talk about your update process, how you gather user feedback and implement enhancements.

Think about the contract term

The initial contract is two years, with a potential extension.

Two years might seem short, but it's enough time to make a significant impact.

So, I'd lay out a clear plan for implementation, training and support over the whole term.

Show them how you'll keep standards high, even if the contract extends to a third year.

Remember who you're trying to convince

Ultimately, you're speaking to a Council that wants to improve public health.

They want a system that makes their job easier, not harder.

I'd keep that in mind with every answer.

Ask yourself if what you're proposing genuinely helps them achieve their goals.

Common mistakes

Avoid submissions that:

  • Focus too much on technical jargon and overlook ease of use
  • Fail to demonstrate previous successful implementations
  • Ignore the importance of data security
  • Provide generic solutions rather than tailored ones
  • Overlook the need for continuous improvement
  • Neglect to show how the system supports decision-making
  • Assume the Council prioritises features over outcomes
  • Underestimate the importance of user training and support

My Final Thoughts

North East Lincolnshire Borough Council is looking for more than just a software solution.

They want a partner in their public health mission.

With a value of £90,000 and an initial term of two years, this contract offers a chance to make a real difference.

Quality will be key.

I'd focus my written submission on showing how my system delivers timely, secure data that informs decisions and improves health outcomes.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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