Substance Use Service for Children and Young people

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think about the real impact of this service

Yes, it's about substance use.

But more importantly, it's about transforming young lives.

Oxfordshire County Council isn't just buying a service.

They're investing in the future of children and young people.

The contract covers the delivery of a flexible and innovative service to address key priorities in the Children and Young People's action plan under the Oxfordshire Combatting Drugs Partnership.

This isn't just about providing support.

It's about creating real change.

Don't just focus on the obvious

Many bidders will talk about their ability to deliver a standard substance use service.

But that's not enough here.

The Council is looking for a partner who can adopt a flexible and innovative approach.

They want evidence-based ideas and an expert workforce.

If I were writing this tender, I'd focus on how my approach differs.

How it's tailored to the unique needs of children and young people in Oxfordshire.

Pay attention to what they say

The buyer is clear about their priorities.

They want to increase the number of children and young people who benefit from the service.

That means your response should focus on accessibility and reach.

How will you ensure more young people in Oxfordshire can access your support?

That's a question I'd address head-on.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If you have evidence, use it.

  • Testimonials from previous clients
  • Case studies showing successful outcomes
  • Data on improved access and engagement
  • Examples of innovative approaches that worked

These are the things that will set your bid apart.

Show how you'll make life easier for the Council

Every contract creates work for the client.

The best contractors reduce that workload.

If I were writing this tender, I'd be explaining how my management processes make life easier for Council officers.

How you'll handle reporting, communication and any issues that arise.

Remember who you're trying to convince

It's easy to get caught up in the technical details.

But remember, you're writing for people who care deeply about the children and young people of Oxfordshire.

They want to see your passion and commitment.

Your understanding of the local context and the challenges young people face.

That's what will resonate with them.

Consistency is key

Delivering a service over 1080 days is no small feat.

The Council will be looking for reassurance that you can maintain quality and standards throughout the contract duration.

I'd include details on recruitment, training and performance management.

How you'll ensure continuity and cover for absence or turnover.

One thing I'd keep reminding myself

At the heart of this service are children and young people.

Real lives that can be changed for the better.

Every answer you write should be tested against this question:

"Does this help us support more young people in a meaningful way?"

Common mistakes

Avoid submissions that:

  • Focus solely on the mechanics of service delivery
  • Lack evidence of past successes
  • Neglect the need for a flexible and innovative approach
  • Overlook the importance of accessibility and reach
  • Fail to address continuity and quality over the contract term
  • Ignore the local context and specific needs of Oxfordshire's young people
  • Offer generic solutions without tailoring to this specific tender

My Final Thoughts

This isn't just about providing a substance use service.

It's about making a real difference in the lives of young people in Oxfordshire.

The Council is investing £4,200,000 over nearly three years to make this happen.

Quality and innovation are at the forefront of their priorities.

That's where your written submission needs to shine.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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