Together Housing Association (including all THG companies) Insurance cover for all classes of insurance

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Focus on What They Are Protecting, Not Just What They Are Insuring

When I look at this tender, the immediate thought is the breadth of coverage required.

But that's only the surface.

Together Housing Association is looking to protect their assets, people and operations.

This isn't just about insurance policies.

It's about ensuring security and continuity across their properties and activities.

The contract covers a wide array of insurance categories spread across ten lots, including Property Damage, Public Liability, Employers Liability and more.

The buyer wants assurance that their risks are managed comprehensively and seamlessly.

Don't Assume One Size Fits All

A common pitfall is to present a generic insurance solution.

But Together Housing is a diverse association.

They manage not just properties, but a range of activities and responsibilities.

Each lot represents distinct risks and needs.

I'd tailor my proposal to address each category specifically, showing understanding of the nuances involved.

Remember Who You're Trying to Convince

Ultimately, you're speaking to a Housing Association.

Their priority is the safety and stability of their housing stock and services.

If I were writing this tender, I'd emphasise my experience in sectors similar to housing and community services.

I'd demonstrate how my solutions would protect residents, staff and properties alike.

Evidence Over Promises

Claims without proof are just empty words.

If I were evaluating bids, I'd be looking for concrete evidence of past performance.

That means:

  • Testimonials from similar clients
  • Case studies showing successful claims management
  • Statistics on the speed and efficiency of claims handling
  • Examples of proactive risk management

Evidence always beats promises.

Pay Attention to What They Say

Together Housing has structured this procurement in three stages: Participation, Invitation to Tender and Best and Final Offer.

This means they value a thorough evaluation process.

It's an opportunity to showcase your expertise at each stage.

They've made it clear that the contract can be extended up to five years.

This isn't just about being the cheapest option.

It's about proving you're the right partner for the long haul.

Think About Long-Term Consistency

Consistency is crucial in an insurance contract.

It's not enough to win the contract.

You need to maintain service quality throughout the term.

I'd outline how my team manages policy renewals, keeps up with regulatory changes and maintains communication.

Consistency builds trust.

Show How You'll Make Life Easier for Together Housing

Every contract can create work for the client.

The best providers reduce that workload.

I'd be explaining how my processes streamline policy management for Together Housing.

Whether that's through digital platforms, dedicated account managers or regular review meetings, I'd make it clear how I'd ease their burden.

Consider the Human Element

Insurance isn't just numbers and policies.

It's about people.

The residents and the staff who rely on Together Housing's services.

I'd want to see how my approach prioritises quick, empathetic responses to incidents.

Showing an understanding of the human impact goes a long way.

Common mistakes

Avoid submissions that:

  • Offer one-size-fits-all solutions without addressing specific lots
  • Lack evidence of past performance and success stories
  • Focus solely on price rather than value and coverage
  • Ignore the importance of continuity and long-term partnership
  • Fail to demonstrate understanding of Together Housing's unique needs
  • Neglect to show how you'll make life easier for the buyer
  • Overlook the need for a human-centric approach in claims handling
  • Miss addressing the staged procurement process and its implications

My Final Thoughts

Together Housing Association is looking for more than just insurance.

They're seeking a partner who understands their comprehensive needs and can provide robust protection for their portfolio and operations.

With the contract spanning up to five years, the emphasis on long-term value over immediate cost is clear.

If I were submitting a bid, I'd focus on demonstrating how my approach aligns with their strategic goals and offers them peace of mind, knowing they're well-protected for years to come.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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