Town Marketing, Promotions and Business Support Consultant
A practical guide to understanding what the buyer really wants and how to build a winning response.
Don't just promote. Engage the community.
This tender isn't just about marketing.
It's about bringing Market Drayton to life.
The Town Council isn't merely seeking flashy campaigns or clever slogans.
They're looking for someone who can weave marketing efforts into the fabric of the community.
The aim is to support local businesses, attract visitors and create a vibrant community atmosphere.
If I were evaluating bids, I'd want to see a clear strategy that connects these dots.
Think about the businesses that call Market Drayton home.
Local businesses are the heartbeat of any town.
Market Drayton Town Council wants to ensure these businesses feel supported and engaged.
This isn't just about increasing sales. It's about fostering relationships and building a supportive business community.
Your response should show how you'll engage with these businesses and involve them in your plans.
Consider how you'll listen to their needs and incorporate their input into your marketing strategies.
Pay attention to what they say.
The notice is clear: collaboration is crucial.
They mention working with the Town Council, Shropshire Council's Economic Development Team and Visit Shropshire.
This isn't something to gloss over.
Your bid should detail how you'll engage these partners and what you bring to the table in those collaborations.
Think about how you can enhance the existing efforts of these teams rather than working in isolation.
Evidence always beats promises.
The Town Council will want to know how you plan to deliver results.
Saying you'll increase visitor numbers is one thing. Proving you can is another.
If you have evidence from past successes, use it.
- Case studies of similar projects
- Testimonials from previous clients
- Metrics demonstrating past performance
- Examples of increased footfall from events you've organised
These are the kinds of things that will make your bid stand out.
Don't underestimate the power of digital.
Digital platforms are a key focus in this tender.
Maintaining an up-to-date programme of town news and events on the Make it Market Drayton Website is specifically mentioned.
Show how you'll use digital channels to engage audiences.
Explain how you'll keep content fresh and relevant.
Discuss how you'll use social media, email campaigns or other digital tools to draw people in.
Focus on consistent delivery.
This contract is about more than just one-off events or campaigns.
It's about maintaining a constant and engaging presence over time.
I'd outline how you'll keep the momentum going.
Think about staffing, resources and how you'll manage workflows to ensure nothing falls through the cracks.
Consistency is often the hardest thing to deliver, but it's crucial for long-term success.
Remember the human element.
Marketing isn't just about numbers or strategies.
It's about people.
Market Drayton is a community with its own unique character and needs.
Your bid should reflect an understanding of the town's identity and what makes it tick.
I'd keep reminding myself: "How does this benefit the community?"
Common mistakes
Avoid submissions that:
- Ignore the importance of community engagement
- Lack evidence of past successes
- Overpromise without a clear plan for delivery
- Fail to detail collaboration with key partners
- Neglect the role of digital platforms
- Focus solely on marketing without considering business support
- Overlook the need for consistent delivery
- Treat the project as a short-term fix rather than a long-term strategy
My Final Thoughts
Market Drayton Town Council is looking for more than a marketing consultant.
They're seeking a partner to help realise the town's potential and foster economic growth.
With a focus on community engagement, collaboration with key partners and a strong digital presence, your bid can make a compelling case.
The contract starts at the end of March 2027, so outline how you'll hit the ground running.
Remember, the buyer isn't obliged to accept the lowest price. Show them why you're the best choice by focusing on quality and evidence.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.