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  3. Adult Advocacy Service and Children's Advocacy Service

Adult Advocacy Service and Children's Advocacy Service

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think about the people, not just the services

When I first read this tender, one thing stood out.

Bury Council isn't just commissioning a list of advocacy services.

They're looking for a partner who can genuinely support individuals across both adult and children's pathways.

Yes, the services include Independent Mental Capacity Advocacy, Care Act Advocacy and others.

But at the heart of this, it's about empowering individuals in their healthcare and social care journeys.

That's what I'd focus on.

Remember who you're trying to convince

Your audience here isn't just the procurement team.

It's the people who rely on these services.

Adults and children in Bury who need a voice.

If I were evaluating bids, I'd be looking for submissions that demonstrate an understanding of the local community.

How well do you know Bury?

What challenges do individuals face when accessing advocacy services?

Show that you understand these issues and have tailored your approach to meet them.

Pay attention to what they say

Bury Council has made it clear that this is a joint commission with the Greater Manchester Integrated Care Board.

This means there's a strong emphasis on integrating health and social care advocacy.

They want high-quality independent advocacy across both statutory and non-statutory pathways.

That's crucial.

I'd make sure my bid clearly outlines how I plan to deliver seamless services across these pathways.

Don't underestimate continuity and consistency

This contract spans several years, with the possibility of extension.

Consistency is key.

I'd be detailing how I plan to maintain standards over the entire contract period.

Think about staffing.

How will you manage turnover to ensure continuous service?

What about training and development to keep your team up to date with legislative changes?

These are questions I'd be answering in my submission.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If I were writing this tender, I'd back up my claims with evidence.

  • Case studies from similar contracts
  • Testimonials from service users
  • Performance data that shows outcomes

If you have evidence, use it.

Show how you'll make life easier for the Council

Every contract creates work for the client.

The best contractors reduce that workload.

How will you simplify the management of this contract for Bury Council?

I'd be explaining my management processes and how they benefit the council and the individuals using the services.

Be clear about your approach to integration

This isn't just about providing services in isolation.

The joint commission with Greater Manchester Integrated Care Board suggests a need for integrated working.

I'd be detailing how I plan to work alongside other services and agencies.

Think about communication strategies, collaborative working and data sharing.

Address the value of the contract

The value of this contract is £1,200,000.

That might sound like a lot, but it's spread over several years.

I'd be making sure my submission clearly justifies how my approach provides value for money.

This isn't about being the cheapest.

It's about demonstrating that your service offers the best value in terms of quality, outcomes and impact.

Common mistakes

Avoid submissions that:

  • Fail to demonstrate an understanding of Bury's community needs
  • Overlook the importance of integrating health and social care advocacy
  • Rely on generic promises without evidence
  • Ignore the importance of continuity and consistency over the contract term
  • Neglect to explain management processes and integration with other services
  • Focus solely on cost without demonstrating value for money

My Final Thoughts

What Bury Council is really looking for is a partner who understands the local community and can deliver consistent, high-quality advocacy services over the long term.

With a contract value of £1,200,000 and a duration extending to March 2031, possibly 2032, this isn't just a short-term commitment.

Quality is what they're prioritising.

That's what I'd build my submission around.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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