Haslemere Playgrounds - Lion Green

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't Just Build a Playground, Build a Community Space

When I look at this tender, I see more than just playground equipment.

Lion Green is a community hub.

Haslemere Town Council isn't just seeking swings and slides. They're looking for a space where families gather, children build memories and the community bonds.

That's a different mindset.

The contract covers design, supply and installation of playground equipment, including groundworks at Lion Green. It's about creating a safe, durable and compliant play area. Not just equipment.

Think About What Families Want

This isn't just about children. It's about families.

When families visit Lion Green, they want a space that's inviting, safe and engaging.

I'd focus my bid on the experience families will have.

  • Safety features that parents will trust
  • Accessibility for all ages and abilities
  • A design that respects and enhances the local environment
  • Durable materials that stand the test of time

Avoid the Usual Promises

Every bidder will promise high quality and safety.

But promises aren't enough.

If I were evaluating bids, I'd want proof.

  • Case studies of previous successful projects
  • Testimonials from happy clients
  • Certifications and safety records
  • Details of the materials and technologies you'll use

Evidence always beats promises.

Pay Attention to What They Say

Haslemere Town Council is clear about their priorities.

They want a "safe, durable and compliant" play area.

This isn't just a tick-box exercise. It's about real outcomes.

Your submission should detail how you'll meet these requirements.

Think about the surfacing, the foundations and how you'll "make good" the site.

It's Not Just About the Equipment

Yes, the equipment matters.

But so does the groundwork, the site set-up and the finishing touches.

These elements ensure the playground is safe and looks inviting.

I'd emphasise your approach to site preparation and how you handle unexpected challenges.

Remember Who You're Trying to Convince

This isn't just a technical exercise.

It's about convincing the Council that you're the right partner.

Communicate your understanding of their vision for Lion Green.

Show them how you'll bring that vision to life.

Show How You'll Manage the Entire Project

Consistency is key.

The Council wants to know that you can deliver from start to finish.

I'd outline your project management approach.

  • How you'll ensure timelines are met
  • How you'll manage subcontractors
  • Your approach to quality control and inspections

One Thing I'd Keep Reminding Myself

Remember the families who will use this space.

Every decision you make should be tested against one simple question:

Does this make Lion Green a better place for the community?

Common mistakes

Avoid submissions that:

  • Focus solely on playground equipment without considering community needs
  • Lack evidence of past successful projects
  • Overlook the importance of site preparation and groundworks
  • Ignore the Council's emphasis on safety and compliance
  • Assume a one-size-fits-all approach without tailoring to Lion Green
  • Fail to demonstrate a comprehensive project management plan
  • Neglect to address accessibility for all ages and abilities

My Final Thoughts

Haslemere Town Council is looking for more than just a playground.

They're investing £250,000 in a community space that will serve families for years to come.

Your bid should reflect that vision.

With the contract running from 1 Dec 2026 to 19 Mar 2027, there's a tight timeline. But it's achievable.

Quality matters here. Don't just tick boxes. Show the Council why you're the right partner to create something special at Lion Green.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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